Digital Marketing/ Online Programmatic Ads

There are two ways you can manage a Google Adwords campaign, efficient or inefficient

There are empirical observations but enough to outline a trend. More and more large companies opt for outsourcing these services for obvious reasons: 1. Poor campaign management can cost more than it produces. 2. The campaign settings are very important, 3. The land page can be badly created, 4. The keywords are selected poorly, without …

Continue Reading
Business Consultant in Bucharest, Romania Business Development

Effective communication implies strategic thinking not just good content competences

I was recently asked what’s the difference between marketing and communication and initially I found it quite difficult to answer because the question did not make sense to me. If we confuse the word communication with public relations (PR), then yes, we can define each one concepts. But certainly marketing and communication are intrinsic, just …

Continue Reading
Business Development Marketing Services SEO updates

Is Google effective? Google.com has a 90% share market worldwide. So, yes!

SEO means: search engine optimisation, which aims to increase the  visits to a website, called traffic. It’s an online keyword battle and you may heard the saying that ‘if you’re not on the first page of the search engine, you don’t exist and might as well be in Siberia.’ This is done by controlling and …

Continue Reading
Business Consultant in Bucharest, Romania Business Development

Marketing is either an expense or an investment in the future of the company, one of the two!

“You’re a marketing and branding person, what do you think, is marketing an expense or an investment?” This is a pertinent question if you are a SME manager or owner. Usually, this kind of questions come as a result of a myopic management. Let me explain. If you are a very good accountant, you will …

Continue Reading
Crowdfunding IPO Listing Start-up Finding

Listing on the Stock Exchange. How do you prepare the communication for the IPO? There are 4 critical messages

For companies seeking an IPO on the main or secondary stock market, the marketing communication needs to be outmost important. A listing means first and foremost a new positioning on the market and it is often the case that the old brand identity is in contradiction with the new positioning. In the context of addressing …

Continue Reading
Business Consultant in Bucharest, Romania RPA & Automation

How can RPA help your business? The robots are capable of emulating many human user actions

Robotic Process Automation (RPA) is the classic business process made automatic by using the technology that allows anyone today to configure computer software, or a “robot” to ”emulate and integrate the actions of a human interacting within digital systems to execute a business process. RPA’s ability to rapidly drive the automation of business processes without disrupting existing …

Continue Reading
Business Consultant in Bucharest, Romania Influencers Marketing Services Social Media

How do marketing, yoga, spiritual, blockchain or business gurus make money online?

Have you ever wondered  how an internet expert makes any money with his videos and free lessons? If yes, keep reading. Chances are, you’ve probably watched some of these video pitches. Well, it’s not actually that mysterious. Essentially, they all have an ‘Action call”, they want to you to do something. For example, one of …

Continue Reading
Business Consulting Business Development European Business High Tech

Is there anyone out there who is going to opt for a new supplier and fail to check him out online?

You probably read this article on your mobile phone and you are not the only one, there is an increase in mobile phone users for online search. We do not have the time or most probably the user behavior has changed. We prefer to search directly on the smartphone regarding a company or service while …

Continue Reading
Business Consulting Business Development Digital Marketing/ Online

The struggle to capture the attention on social media and the Content Marketing Outsourcing Dilemma

There are hundreds of studies that talk about the most appropriate moment of time for Facebook posts, or about the frequency, content, and type of posts that receive the most appreciation. In connection with the type of posts, such as photos, videos, links, or plain text, views converge to visual content, including the official Facebook page is …

Continue Reading
Business Consultant in Bucharest, Romania Business Development Market Research

66% of managers consider the internet the most important source of procurement

The idea that digital marketing or inbound marketing is not suitable for b2b business (a company that sells to companies) is not a new idea, but rather an old myth, assimilated both by old and new generations. Not many times we have heard in discussions with our clients: “we sell cash machines to companies, we …

Continue Reading
Business Consultant in Bucharest, Romania Business Development Market Research Start-up Finding

New research highlights reasons why Romanian SMEs are having trouble scaling-up

‘Why Romanian SMEs don’t scale-up? Insights on the Growth and Development of the Romanian SMEs’ is the name of a recent thesis drafted by business consultant Daniel A. Bujorean under the supervision of university professor Patrice Piccardi from Burgundy School of Business, Dijon, France. Although the research is not based on a national representative sample, it reveals …

Continue Reading
Business Consultant in Bucharest, Romania Business Development Market Research Marketing Services Media Consulting

Kenichi Ohmae on Competitive strategy: The point is to gain an advantage over the competition at a reasonable cost. Find out How…

We are continuing the series of literature review on competitive strategy and business growth. In this article we will review the perspective of Kenichi Ohmae. According to the Japanese strategist, Kenichi Ohmae, the first step in strategy is to identify the one issue that matters most —• the critical issue. In his book, The Mind …

Continue Reading
Business Consultant in Bucharest, Romania Business Development Marketing Services Media Consulting Social Media

The image we project no longer depends solely on messages from the Marketing. Corporate identity in the digital era

A communication professional knows well that a brand is nothing but a visual association with the name and symbol that people make in their minds, a promise. I do not think we need to list the thousands of advantages of using a visual identity. I believe each of us has at least one argument in …

Continue Reading
Business Consultant in Bucharest, Romania Digital Business Transformation Digital Marketing/ Online

Marketing Imperatives for Service Firms. 3 basics when setting up the Marketing department

‘So, you are a marketing exec, then you must be like one of my colleagues constantly asking for expense budgets?’, Marianne asked me and smiled. She was actually not joking about it. Surely it was not the first time I’ve hear people constantly viewing marketing as an expense. ‘You are actually only partially right’, I …

Continue Reading
Business Consulting Business Development Marketing Services

Your marketing is prompt to be inefficient without a marketing information system. How to set it up?

Why you need Marketing Information System CRM to support the collection and the marketing funnel management HubSpot CRM for free. Interesting features One of the very first things that I want to know when taking the management of a new marketing department is how does the firm collects internal marketing information. This is important because …

Continue Reading
Business Consulting High Tech InsurTech

InsurTech explained. The trends and technology driving the industry

Insurtech explained is brought to you by Freshfields Bruckhaus Deringer LLP and is a clear and comprehensive tutorial about the tech and business of retail or even commercial insurance market. Insurance markets around Europe are changing and InsurTech business models are now the present. Micro-insurance, peer-to-peer insurance, blockchain and IoT is revolutionising the industry in a large …

Continue Reading
Business Consulting Cryptocurrency

Facebook’s Calibra Digital Wallet it’s a Bank, and this seriously shakes the financial world

You all heard the news, Facebook is going into cryptocurrency, or more exactly the digital wallet. Well, this is not actually the case. Facebook is looking to do something else at a level that seriously shakes the financial world. Announcing its Libra crypto and Calibra digital wallet, Facebook clearly stated that it wanted to reach unbanked consumers, …

Continue Reading