There was a time when companies use to produce the classic presentation films and the main strengths of these video productions were the attention grabbing, brand communication and credibility. They worked for a while but people changed, behaviours changed. Still, we can observe the same appeal for films and video content. There are other benefits, …
Category: Social Media
How do marketing, yoga, spiritual, blockchain or business gurus make money online?
Have you ever wondered how an internet expert makes any money with his videos and free lessons? If yes, keep reading. Chances are, you’ve probably watched some of these video pitches. Well, it’s not actually that mysterious. Essentially, they all have an ‘Action call”, they want to you to do something. For example, one of …
The image we project no longer depends solely on messages from the Marketing. Corporate identity in the digital era
A communication professional knows well that a brand is nothing but a visual association with the name and symbol that people make in their minds, a promise. I do not think we need to list the thousands of advantages of using a visual identity. I believe each of us has at least one argument in …
Beware of some apps! People ending up on black lists
Smoking and depression apps are selling your data to third parties according to The Washington Post and a study published Friday in the journal JAMA Network Open “The pitch: Health apps for users who are battling depression or want to quit smoking. The problem: Many of the apps designed to track a user’s progress are sharing the …
Bad News for Influencers. New regulations and expected fines
As any other people, Influencers too have an obligation to stay on the right side of the law. „If you endorse a product or service through social media, your message should make it obvious when you have a relationship – a “material connection” – with the brand. That could be a personal, family, or employment relationship …
The digital nomads – Making money while traveling. How do they do it?
They are called digital nomads and you’ve probably seen them on Instagram all the time. They live colorful and interesting lives, meeting interesting people and experiencing new cultures while you are stuck in your 9 to 6 regular corporate job. As in most cases, ‘you can’t have it all in life’, at least not in …