‘Why Romanian SMEs don’t scale-up? Insights on the Growth and Development of the Romanian SMEs’ is the name of a recent thesis drafted by business consultant Daniel A. Bujorean under the supervision of university professor Patrice Piccardi from Burgundy School of Business, Dijon, France. Although the research is not based on a national representative sample, it reveals …
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Kenichi Ohmae on Competitive strategy: The point is to gain an advantage over the competition at a reasonable cost. Find out How…
We are continuing the series of literature review on competitive strategy and business growth. In this article we will review the perspective of Kenichi Ohmae. According to the Japanese strategist, Kenichi Ohmae, the first step in strategy is to identify the one issue that matters most —• the critical issue. In his book, The Mind …
Business Consultant in Bucharest, Romania Business Development Marketing Services Media Consulting Social Media
The image we project no longer depends solely on messages from the Marketing. Corporate identity in the digital era
A communication professional knows well that a brand is nothing but a visual association with the name and symbol that people make in their minds, a promise. I do not think we need to list the thousands of advantages of using a visual identity. I believe each of us has at least one argument in …
Marketing Imperatives for Service Firms. 3 basics when setting up the Marketing department
‘So, you are a marketing exec, then you must be like one of my colleagues constantly asking for expense budgets?’, Marianne asked me and smiled. She was actually not joking about it. Surely it was not the first time I’ve hear people constantly viewing marketing as an expense. ‘You are actually only partially right’, I …
Your marketing is prompt to be inefficient without a marketing information system. How to set it up?
Why you need Marketing Information System CRM to support the collection and the marketing funnel management HubSpot CRM for free. Interesting features One of the very first things that I want to know when taking the management of a new marketing department is how does the firm collects internal marketing information. This is important because …
InsurTech explained. The trends and technology driving the industry
Insurtech explained is brought to you by Freshfields Bruckhaus Deringer LLP and is a clear and comprehensive tutorial about the tech and business of retail or even commercial insurance market. Insurance markets around Europe are changing and InsurTech business models are now the present. Micro-insurance, peer-to-peer insurance, blockchain and IoT is revolutionising the industry in a large …
Why ‘Matching Markets’ is a trend in the tech world?
Imagine that tomorrow I show up at the board meeting of a large company and tell them that I have decided to fill the vacant position of Executive Director because I am willing to accept the lowest salary out of all the candidates. I would certainly provide a good laugh in the room and I …
Facebook’s Calibra Digital Wallet it’s a Bank, and this seriously shakes the financial world
You all heard the news, Facebook is going into cryptocurrency, or more exactly the digital wallet. Well, this is not actually the case. Facebook is looking to do something else at a level that seriously shakes the financial world. Announcing its Libra crypto and Calibra digital wallet, Facebook clearly stated that it wanted to reach unbanked consumers, …
Why big influencers lose to micro-influencers? Is it marketing worthy?
Influencer marketing is not news anymore for most marketeers. According to a recent study comprised of marketers from a variety of industries, 94% of the marketing specialists interviewed said influencer marketing was an effective campaign strategy and a lot of them already had successful influencer marketing campaigns to prove their point. The problem with influencer …
Beware of some apps! People ending up on black lists
Smoking and depression apps are selling your data to third parties according to The Washington Post and a study published Friday in the journal JAMA Network Open “The pitch: Health apps for users who are battling depression or want to quit smoking. The problem: Many of the apps designed to track a user’s progress are sharing the …
Bad News for Influencers. New regulations and expected fines
As any other people, Influencers too have an obligation to stay on the right side of the law. „If you endorse a product or service through social media, your message should make it obvious when you have a relationship – a “material connection” – with the brand. That could be a personal, family, or employment relationship …
3 Reasons not to share viral messages on WattsApp
You all received viral messages from people you know and sometimes you were tempted to hit the share button yourself. Why not? I mean, if WattsApp is going to introduced the pay-to-play app and the only way you can stop them is to share to your contacts with the provided link, of course you will …
Expert: ‘Quantum Computer makes cybersecurity obsolete’ (Video)
Technology is advancing faster than ever and with 5G and AI on the rise, high-tech expert Jeff Brown believes the present as we know it just changed and the immediate future (2030) will be a new world. “Brown is an early-stage tech investor and analyst who’s seen the modern technological revolution firsthand. He describes quantum …
Blockchain Is Revolutionising the Crowdfunding Landscape. What is ICO and IEO?
How Blockchain Is Revolutionising the Crowdfunding Landscape? Blockchain technology is gathering momentum, creating new and interesting opportunities for people around the world. Prior to the advent of Blockchain, this innovative fundraising concepts just starting to gain visibility. In a previous article we were discussing the crowdfunding market that seemed to loose momentum and actually was …
Real and proven online Passive Income ideas that are not easy money schemes!
You have probably hear it often enough to make you believe that it takes money to make money and this is partially true, but some businesses require less money than others. For instance, online business are particularly known for a small initial investment of money but as it’s often the case a higher investment of …
The convenience of “paperless office” opens up businesses to a wide range of cyber risks. However, there are available solutions
Convenience drives probably most of the tech companies. Technology has enabled new levels of convenience at home, in the office, and nearly everywhere else. The connected devices are simplifying our everyday tasks and are now easier to complete and the access to information is in real-time. Working on cloud, having a CRM connected to our …
The digital nomads – Making money while traveling. How do they do it?
They are called digital nomads and you’ve probably seen them on Instagram all the time. They live colorful and interesting lives, meeting interesting people and experiencing new cultures while you are stuck in your 9 to 6 regular corporate job. As in most cases, ‘you can’t have it all in life’, at least not in …
Digital wallets – what’s the business model?
Today we are bombarded by video ads, billboard ads and radio ads from bank, retailers or start-ups promoting their new digital wallet and payment apps and platforms. Successful companies like Apple Pay, Samsung Pay, PayTM from India or the pioneer PayPal are now dominating the market but it appears there is a market at its …
Zuckerberg to abandon the political correctness ad censorship but What’s really changing?
During a speech at the Georgetown University, some of the students asked questions about Facebook’s decision not to ban what some deem as questionable political ads on his social media platform. “I believe that when it’s not absolutely clear what to do, we should err on the side of greater expression,” Zuckerberg answered. “In a democracy, I …
Business development in the digital era. Tools & Techniques
The main goal of marketing is to provide a future and growth for the business and one of the most important objectives is to generate leads and new business. I remember reading one study one day that was debating the way business development changed nowadays and felt that my long time believes and professional experience …
