SCHOLAR PAPER A marketing audit starts with a good understanding of the market, the competitive strategy and positioning of the company. Considering the best practice in strategic planning, the marketing head or the entrepreneur should analyse and then conclude if the existing strategic positioning is still adequate. There are quite a lot of available guidelines …
Category: Market Research
66% of managers consider the internet the most important source of procurement
The idea that digital marketing or inbound marketing is not suitable for b2b business (a company that sells to companies) is not a new idea, but rather an old myth, assimilated both by old and new generations. Not many times we have heard in discussions with our clients: “we sell cash machines to companies, we …
New research highlights reasons why Romanian SMEs are having trouble scaling-up
‘Why Romanian SMEs don’t scale-up? Insights on the Growth and Development of the Romanian SMEs’ is the name of a recent thesis drafted by business consultant Daniel A. Bujorean under the supervision of university professor Patrice Piccardi from Burgundy School of Business, Dijon, France. Although the research is not based on a national representative sample, it reveals …
Business Consultant in Bucharest, Romania Business Development Market Research Marketing Services Media Consulting
Kenichi Ohmae on Competitive strategy: The point is to gain an advantage over the competition at a reasonable cost. Find out How…
We are continuing the series of literature review on competitive strategy and business growth. In this article we will review the perspective of Kenichi Ohmae. According to the Japanese strategist, Kenichi Ohmae, the first step in strategy is to identify the one issue that matters most —• the critical issue. In his book, The Mind …
Why big influencers lose to micro-influencers? Is it marketing worthy?
Influencer marketing is not news anymore for most marketeers. According to a recent study comprised of marketers from a variety of industries, 94% of the marketing specialists interviewed said influencer marketing was an effective campaign strategy and a lot of them already had successful influencer marketing campaigns to prove their point. The problem with influencer …
Long term growth requires competitive strategies not just tactical proficiency. About Blue Ocean Strategy and how to create market spaces
One cannot aim to create long term growth for a company if does not understands the premises of business development. Long term growth requires competitive strategies not just tactical proficiency. Following the previous article published on DigitalbusinessJournal.eu about famous strategist Peter Drucker, we would like review another famous competitive strategy theory in the business consulting …
Business Consulting Digital Marketing/ Online Market Research Marketing Services Romanian Marketing Agency
Bujorean & Co. assisting Avison Young, world’s fastest-growing commercial real estate services firm
Bujorean & Co. assisting world’s fastest-growing commercial real estate services firm in launching the Romanian office. Mark E. Rose, Chair and CEO of Avison Young, the world’s fastest-growing commercial real estate services firm, announced today that the company has opened a new office in Bucharest, Romania. The new Bucharest office represents Avison Young’s first office …
Studii de piață
Motivele pentru care se decide derularea unui studiu de piață sunt diverse și sunt influențate de necesitățile punctuale ale clientului, care poate să fie un Antreprenor, CEO, Director de Marketing sau un Director de Dezvoltare și Vânzări. Listăm mai jos câteva tipuri de studii de piață: Pentru un IMM care intenționează intrarea pe o noua …
Digital Marketing/ Online Market Research Marketing Services Optimizare SEO Romanian Marketing Agency Uncategorized
Marketing Consultant based in Bucharest, Romania
Daniel A. Bujorean Bujorean distinguished himself as a successful and creative professional coordinating numerous national marketing communication campaigns with all major Romanian media trusts (TV, Radio, OOH, Online). During his career, he worked or consulted for various companies and non-profit organisations, in various sectors such as: ICT, Legal Services, Real Estate, Accounting, Healthcare, Recruiting, Architecture, …
