There was a time when companies use to produce the classic presentation films and the main strengths of these video productions were the attention grabbing, brand communication and credibility. They worked for a while but people changed, behaviours changed. Still, we can observe the same appeal for films and video content. There are other benefits, …
Category: Digital Marketing/ Online
There are two ways you can manage a Google Adwords campaign, efficient or inefficient
There are empirical observations but enough to outline a trend. More and more large companies opt for outsourcing these services for obvious reasons: 1. Poor campaign management can cost more than it produces. 2. The campaign settings are very important, 3. The land page can be badly created, 4. The keywords are selected poorly, without …
The struggle to capture the attention on social media and the Content Marketing Outsourcing Dilemma
There are hundreds of studies that talk about the most appropriate moment of time for Facebook posts, or about the frequency, content, and type of posts that receive the most appreciation. In connection with the type of posts, such as photos, videos, links, or plain text, views converge to visual content, including the official Facebook page is …
Marketing Imperatives for Service Firms. 3 basics when setting up the Marketing department
‘So, you are a marketing exec, then you must be like one of my colleagues constantly asking for expense budgets?’, Marianne asked me and smiled. She was actually not joking about it. Surely it was not the first time I’ve hear people constantly viewing marketing as an expense. ‘You are actually only partially right’, I …
Real and proven online Passive Income ideas that are not easy money schemes!
You have probably hear it often enough to make you believe that it takes money to make money and this is partially true, but some businesses require less money than others. For instance, online business are particularly known for a small initial investment of money but as it’s often the case a higher investment of …
Business development in the digital era. Tools & Techniques
The main goal of marketing is to provide a future and growth for the business and one of the most important objectives is to generate leads and new business. I remember reading one study one day that was debating the way business development changed nowadays and felt that my long time believes and professional experience …
Is video really working in digital marketing?
Since the time of the company’s traditional video presentation, the main strengths of these video productions have been capturing attention, brand communication, and credibility of the organisation. There are other benefits, of course, but these three should be enough arguments to convince companies to invest in video communication. Years ago a quality video production had …
Common sense marketing for small businesses. Differentiation is not a given….
Too often, those who work with concepts as ATL, BTL, mobile-first, agile marketing, B2C or B2B are missing an essential thing, KISS – as in keep it stupid simple. Talking in simple words in order to be understood by your non-specialist audience is mandatory. And do not to assume basic marketing is elementary to everyone. …
Bujorean & Co. assisting Avison Young, world’s fastest-growing commercial real estate services firm
Bujorean & Co. assisting world’s fastest-growing commercial real estate services firm in launching the Romanian office. Mark E. Rose, Chair and CEO of Avison Young, the world’s fastest-growing commercial real estate services firm, announced today that the company has opened a new office in Bucharest, Romania. The new Bucharest office represents Avison Young’s first office …
Bujorean & Co. assisting the premier platform for the European digital business sector
DigitalBusinessJournal.eu, the premier digital media platform for the European digital business sector is partnering-up with Bujorean & Co. Content marketing strategy is the best business to business strategy out there for a lot of businesses operating in the b2b sector. When the goal is lead generation, traditional media is not the best choice for this …
Marketing Consultant based in Bucharest, Romania
Daniel A. Bujorean Bujorean distinguished himself as a successful and creative professional coordinating numerous national marketing communication campaigns with all major Romanian media trusts (TV, Radio, OOH, Online). During his career, he worked or consulted for various companies and non-profit organisations, in various sectors such as: ICT, Legal Services, Real Estate, Accounting, Healthcare, Recruiting, Architecture, …