Brand New by Wally Olins it’s an old classic but still relevant. It’s an easy read, the style is light and the sentence is not complicated so even if you’re not a branding and communication specialist you can read it. Is it worth it anyway? Yes, it is worthwhile because practical teachings and concrete examples are put on paper …
Category: Digital Business Transformation
Marketing Imperatives for Service Firms. 3 basics when setting up the Marketing department
‘So, you are a marketing exec, then you must be like one of my colleagues constantly asking for expense budgets?’, Marianne asked me and smiled. She was actually not joking about it. Surely it was not the first time I’ve hear people constantly viewing marketing as an expense. ‘You are actually only partially right’, I …
Strategic Retreat: Facebook to introduce digital tokens for real currencies like $USD and €EURO
In a report from Finance.Yahoo.com, we find out that “Facebook will support both Libra and the new digital government currencies, with emphasis on the new tokens. Facebook is backing away from Libra, the cryptocurrency it proposed last summer, for the time being. Instead, the social media giant will develop several separate digital tokens, each pegged to …
Is video really working in digital marketing?
Since the time of the company’s traditional video presentation, the main strengths of these video productions have been capturing attention, brand communication, and credibility of the organisation. There are other benefits, of course, but these three should be enough arguments to convince companies to invest in video communication. Years ago a quality video production had …
The AI tyranny is not artificial but human. China like credit score system in Europe
China’s social credit system, which rates its 1.4 billion citizens based on their daily behaviour, it is supposed to help the country restore morality and match people with the state. A system that will assess individuals, enterprises and government agencies on credit in four areas – administrative affairs, commercial activities, social behaviour, and the judicial system. …
Why and how top management can harness the emergent tech trends?
In his paper, ‘Identifying the future, The Daily Drucker’ (2004), Peter F. Drucker considers that the most important work for the management is to identify the changes that already happened. The true challenge in the society, economy and politics is to exploit the changes that already happened and to turn them into opportunities. It is …
Common sense marketing for small businesses. Differentiation is not a given….
Too often, those who work with concepts as ATL, BTL, mobile-first, agile marketing, B2C or B2B are missing an essential thing, KISS – as in keep it stupid simple. Talking in simple words in order to be understood by your non-specialist audience is mandatory. And do not to assume basic marketing is elementary to everyone. …
Facebook’s Calibra Digital Wallet is not a crypto, it’s a Bank, and this seriously shakes the financial world
Recently I wrote an article on DigitalBusinessJournal.eu regarding the new Facebook digital coin. Is it really a coin or is something else? Read my views below. You all heard the news, Facebook is going into cryptocurrency, or more exactly the digital wallet. Well, this is not actually the case. Facebook is looking to do something …
Bujorean & Co. assisting the premier platform for the European digital business sector
DigitalBusinessJournal.eu, the premier digital media platform for the European digital business sector is partnering-up with Bujorean & Co. Content marketing strategy is the best business to business strategy out there for a lot of businesses operating in the b2b sector. When the goal is lead generation, traditional media is not the best choice for this …
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Cei doi factori fundamentali care sustin inovarea in IMM-uri
Inovarea este o, sau poate singura, soluţie pentru o creştere durabilă la nivel macro şi la nivel de organizaţii, însă procesul începe cu crearea infrastructurii. Pare că matricea clasică de dezvoltare şi creştere durabilă guvernată de investiţii, productivitatea muncii, forţa de muncă, materia primă şi inovarea tehnologică, nu este susţinută de realitatea economică, în contextul în care analiștii vorbesc de o stagnare a investițiilor străine, statul recunoaște neputincios lipsa de investiții și forța de muncă pleacă peste hotare.
