For companies seeking an IPO on the main or secondary stock market, the marketing communication needs to be outmost important. A listing means first and foremost a new positioning on the market and it is often the case that the old brand identity is in contradiction with the new positioning. In the context of addressing …
Category: Crowdfunding
Blockchain Is Revolutionising the Crowdfunding Landscape. What is ICO and IEO?
How Blockchain Is Revolutionising the Crowdfunding Landscape? Blockchain technology is gathering momentum, creating new and interesting opportunities for people around the world. Prior to the advent of Blockchain, this innovative fundraising concepts just starting to gain visibility. In a previous article we were discussing the crowdfunding market that seemed to loose momentum and actually was …
Crowdfunding is transforming. Equity crowdfunding is here to stay
When startups look for additional funding, there are many options to be considered. However, financing is no simple task. The very first financing usually comes from discussions with friends and family, $50k. Discussions with the angel investors and with the banks, for the most advantageous personal loans, could prove to be difficult. Crowdfunding market seemed …
