SCHOLAR PAPER A marketing audit starts with a good understanding of the market, the competitive strategy and positioning of the company. Considering the best practice in strategic planning, the marketing head or the entrepreneur should analyse and then conclude if the existing strategic positioning is still adequate. There are quite a lot of available guidelines …
Category: Business Consultant in Bucharest, Romania
EU Scandal: Undisputed proof that tech co. brainwashed billions. Imminent Investigation
Now, you might think this article headline is just another headline to click bait you into reading the story. You are partially right, but it’s not just a click bait headline it is in fact a proven way to manipulate your views on this particular topic before you even start reading the article. Still …
Pioneer Practitioner: “We complicate branding utterly unnecessarily”
Brand New by Wally Olins it’s an old classic but still relevant. It’s an easy read, the style is light and the sentence is not complicated so even if you’re not a branding and communication specialist you can read it. Is it worth it anyway? Yes, it is worthwhile because practical teachings and concrete examples are put on paper …
Effective communication implies strategic thinking not just good content competences
I was recently asked what’s the difference between marketing and communication and initially I found it quite difficult to answer because the question did not make sense to me. If we confuse the word communication with public relations (PR), then yes, we can define each one concepts. But certainly marketing and communication are intrinsic, just …
Marketing is either an expense or an investment in the future of the company, one of the two!
“You’re a marketing and branding person, what do you think, is marketing an expense or an investment?” This is a pertinent question if you are a SME manager or owner. Usually, this kind of questions come as a result of a myopic management. Let me explain. If you are a very good accountant, you will …
How can RPA help your business? The robots are capable of emulating many human user actions
Robotic Process Automation (RPA) is the classic business process made automatic by using the technology that allows anyone today to configure computer software, or a “robot” to ”emulate and integrate the actions of a human interacting within digital systems to execute a business process. RPA’s ability to rapidly drive the automation of business processes without disrupting existing …
How do marketing, yoga, spiritual, blockchain or business gurus make money online?
Have you ever wondered how an internet expert makes any money with his videos and free lessons? If yes, keep reading. Chances are, you’ve probably watched some of these video pitches. Well, it’s not actually that mysterious. Essentially, they all have an ‘Action call”, they want to you to do something. For example, one of …
66% of managers consider the internet the most important source of procurement
The idea that digital marketing or inbound marketing is not suitable for b2b business (a company that sells to companies) is not a new idea, but rather an old myth, assimilated both by old and new generations. Not many times we have heard in discussions with our clients: “we sell cash machines to companies, we …
New research highlights reasons why Romanian SMEs are having trouble scaling-up
‘Why Romanian SMEs don’t scale-up? Insights on the Growth and Development of the Romanian SMEs’ is the name of a recent thesis drafted by business consultant Daniel A. Bujorean under the supervision of university professor Patrice Piccardi from Burgundy School of Business, Dijon, France. Although the research is not based on a national representative sample, it reveals …
Business Consultant in Bucharest, Romania Business Development Market Research Marketing Services Media Consulting
Kenichi Ohmae on Competitive strategy: The point is to gain an advantage over the competition at a reasonable cost. Find out How…
We are continuing the series of literature review on competitive strategy and business growth. In this article we will review the perspective of Kenichi Ohmae. According to the Japanese strategist, Kenichi Ohmae, the first step in strategy is to identify the one issue that matters most —• the critical issue. In his book, The Mind …
Business Consultant in Bucharest, Romania Business Development Marketing Services Media Consulting Social Media
The image we project no longer depends solely on messages from the Marketing. Corporate identity in the digital era
A communication professional knows well that a brand is nothing but a visual association with the name and symbol that people make in their minds, a promise. I do not think we need to list the thousands of advantages of using a visual identity. I believe each of us has at least one argument in …
Marketing Imperatives for Service Firms. 3 basics when setting up the Marketing department
‘So, you are a marketing exec, then you must be like one of my colleagues constantly asking for expense budgets?’, Marianne asked me and smiled. She was actually not joking about it. Surely it was not the first time I’ve hear people constantly viewing marketing as an expense. ‘You are actually only partially right’, I …
Beware of some apps! People ending up on black lists
Smoking and depression apps are selling your data to third parties according to The Washington Post and a study published Friday in the journal JAMA Network Open “The pitch: Health apps for users who are battling depression or want to quit smoking. The problem: Many of the apps designed to track a user’s progress are sharing the …
Blockchain Is Revolutionising the Crowdfunding Landscape. What is ICO and IEO?
How Blockchain Is Revolutionising the Crowdfunding Landscape? Blockchain technology is gathering momentum, creating new and interesting opportunities for people around the world. Prior to the advent of Blockchain, this innovative fundraising concepts just starting to gain visibility. In a previous article we were discussing the crowdfunding market that seemed to loose momentum and actually was …
Real and proven online Passive Income ideas that are not easy money schemes!
You have probably hear it often enough to make you believe that it takes money to make money and this is partially true, but some businesses require less money than others. For instance, online business are particularly known for a small initial investment of money but as it’s often the case a higher investment of …
The convenience of “paperless office” opens up businesses to a wide range of cyber risks. However, there are available solutions
Convenience drives probably most of the tech companies. Technology has enabled new levels of convenience at home, in the office, and nearly everywhere else. The connected devices are simplifying our everyday tasks and are now easier to complete and the access to information is in real-time. Working on cloud, having a CRM connected to our …
Crowdfunding is transforming. Equity crowdfunding is here to stay
When startups look for additional funding, there are many options to be considered. However, financing is no simple task. The very first financing usually comes from discussions with friends and family, $50k. Discussions with the angel investors and with the banks, for the most advantageous personal loans, could prove to be difficult. Crowdfunding market seemed …
You can predict if the interviewee gets the job by watching just the first 15 seconds of the interview
First impression (psychology) In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person, according to Wikipedia. Specialists from different fields speak the impression of the first 30 seconds or 7 seconds. Tricia Prickett, a former psychology student, ran a series of interviews to …
The V shape recovery: EC unlocks €8 billion to boost SMEs
The main Covid19 aftermath theory is called The V shape recovery. Some economists consider that the EC financing and the national schemes to restart the continent’s economy will boost the economy in a V shape recovery. The huge figures announced by most European countries are indeed impressive but some are still pessimistic. “According to data …
Long term growth requires competitive strategies not just tactical proficiency. About Blue Ocean Strategy and how to create market spaces
One cannot aim to create long term growth for a company if does not understands the premises of business development. Long term growth requires competitive strategies not just tactical proficiency. Following the previous article published on DigitalbusinessJournal.eu about famous strategist Peter Drucker, we would like review another famous competitive strategy theory in the business consulting …
