SCHOLAR PAPER A marketing audit starts with a good understanding of the market, the competitive strategy and positioning of the company. Considering the best practice in strategic planning, the marketing head or the entrepreneur should analyse and then conclude if the existing strategic positioning is still adequate. There are quite a lot of available guidelines …
Category: News
Search Engine: We reserve the right to create derivative products with your ideas
Almost 4 billion searches are made daily on the most popular search engine, and people of all nations and social classes use it for information, entertainment, comparison, documenting, shopping and validation. I am one of those who buys hundreds of thousands of people as a digital marketing consultant and uses the advertising service. It’s brilliant …
Why public persons are using VPN? The battle for privacy against government and corporate control
Op-ed. by Daniel A. Bujorean An important privacy news was picked up by large publications such as independent. co.uk a few years ago. It revealed that the US tech giant, Google, recorded people’s conversations using the computer’s microphone. We all are aware about the fact that the Internet search activity is well-known by Google but …
‘I wanted the ‘mindset’ of a billionaire So I quit my job and bought the $2,000 course’ The Guru Hoax
Op-ed by Daniel A. Bujorean ‘It all started with a video seen on social media, Mr. Consultant was quite impressive. He was like talking to me and empathising with my situation. He used to be like me before he became a billionaire, a kid with no money and 5 to 6 job that he hated. …
EU Scandal: Undisputed proof that tech co. brainwashed billions. Imminent Investigation
Now, you might think this article headline is just another headline to click bait you into reading the story. You are partially right, but it’s not just a click bait headline it is in fact a proven way to manipulate your views on this particular topic before you even start reading the article. Still …
Pioneer Practitioner: “We complicate branding utterly unnecessarily”
Brand New by Wally Olins it’s an old classic but still relevant. It’s an easy read, the style is light and the sentence is not complicated so even if you’re not a branding and communication specialist you can read it. Is it worth it anyway? Yes, it is worthwhile because practical teachings and concrete examples are put on paper …
Vlogging for business. Is this an effective activity?… try to avoid professional jargon. As it was the case then, it is still annoying today
There was a time when companies use to produce the classic presentation films and the main strengths of these video productions were the attention grabbing, brand communication and credibility. They worked for a while but people changed, behaviours changed. Still, we can observe the same appeal for films and video content. There are other benefits, …
Marketing strategy. Why for the good’s sake is it mistaken for tactics?
Strategy, strategic and the entire family of words of this term are over used and misunderstood. It’s undoubtedly more interesting to ‘make strategies’ than execution and definitely looks great on your business cards. But strategy is not the same thing as method and tactics. We find that this confusion is quite common. The strategy is …
There are two ways you can manage a Google Adwords campaign, efficient or inefficient
There are empirical observations but enough to outline a trend. More and more large companies opt for outsourcing these services for obvious reasons: 1. Poor campaign management can cost more than it produces. 2. The campaign settings are very important, 3. The land page can be badly created, 4. The keywords are selected poorly, without …
Effective communication implies strategic thinking not just good content competences
I was recently asked what’s the difference between marketing and communication and initially I found it quite difficult to answer because the question did not make sense to me. If we confuse the word communication with public relations (PR), then yes, we can define each one concepts. But certainly marketing and communication are intrinsic, just …
Is Google effective? Google.com has a 90% share market worldwide. So, yes!
SEO means: search engine optimisation, which aims to increase the visits to a website, called traffic. It’s an online keyword battle and you may heard the saying that ‘if you’re not on the first page of the search engine, you don’t exist and might as well be in Siberia.’ This is done by controlling and …
Marketing is either an expense or an investment in the future of the company, one of the two!
“You’re a marketing and branding person, what do you think, is marketing an expense or an investment?” This is a pertinent question if you are a SME manager or owner. Usually, this kind of questions come as a result of a myopic management. Let me explain. If you are a very good accountant, you will …
Listing on the Stock Exchange. How do you prepare the communication for the IPO? There are 4 critical messages
For companies seeking an IPO on the main or secondary stock market, the marketing communication needs to be outmost important. A listing means first and foremost a new positioning on the market and it is often the case that the old brand identity is in contradiction with the new positioning. In the context of addressing …
How can RPA help your business? The robots are capable of emulating many human user actions
Robotic Process Automation (RPA) is the classic business process made automatic by using the technology that allows anyone today to configure computer software, or a “robot” to ”emulate and integrate the actions of a human interacting within digital systems to execute a business process. RPA’s ability to rapidly drive the automation of business processes without disrupting existing …
How do marketing, yoga, spiritual, blockchain or business gurus make money online?
Have you ever wondered how an internet expert makes any money with his videos and free lessons? If yes, keep reading. Chances are, you’ve probably watched some of these video pitches. Well, it’s not actually that mysterious. Essentially, they all have an ‘Action call”, they want to you to do something. For example, one of …
Is there anyone out there who is going to opt for a new supplier and fail to check him out online?
You probably read this article on your mobile phone and you are not the only one, there is an increase in mobile phone users for online search. We do not have the time or most probably the user behavior has changed. We prefer to search directly on the smartphone regarding a company or service while …
Imagine your online traffic is made public. e-Privacy Law in Europe and the sectors affected
In these days and age, information is power. It may sound like a cliché but it is the simple truth. As a young professional, your digital footprint privacy may be not a concern right now, but could be the worse nightmare for a person seeking a public office or just higher office. E-Privacy should be …
The struggle to capture the attention on social media and the Content Marketing Outsourcing Dilemma
There are hundreds of studies that talk about the most appropriate moment of time for Facebook posts, or about the frequency, content, and type of posts that receive the most appreciation. In connection with the type of posts, such as photos, videos, links, or plain text, views converge to visual content, including the official Facebook page is …
66% of managers consider the internet the most important source of procurement
The idea that digital marketing or inbound marketing is not suitable for b2b business (a company that sells to companies) is not a new idea, but rather an old myth, assimilated both by old and new generations. Not many times we have heard in discussions with our clients: “we sell cash machines to companies, we …
Why smoking apps are selling your data?
Smoking and depression apps are selling your data to third parties according to The Washington Post and a study published Friday in the journal JAMA Network Open “The pitch: Health apps for users who are battling depression or want to quit smoking. The problem: Many of the apps designed to track a user’s progress are sharing the …
