There are empirical observations but enough to outline a trend. More and more large companies opt for outsourcing these services for obvious reasons: 1. Poor campaign management can cost more than it produces. 2. The campaign settings are very important, 3. The land page can be badly created, 4. The keywords are selected poorly, without prior analysis and used automatically on the broad matching module … etc. There are countless other outsourcing arguments and specialisation on Adwords means huge budgets invested in different industries and the experience you gain as a result.
About Google Ads
Google AdWords is Google’s online advertising program, the much-used internet search engine that gives us page recommendations based on the keywords we introduce.
With AdWords, you can create online ads to reach people exactly when they are interested in the products and services you offer. If, for example, Facebook Ads tells us about users who have preferences and so we can only offer our products to those who have shown interest in such products, Google Adwords directly connects active prospects with the service / product when searching, being an ideal marketing and sales tool.
Google AdWords is a product you can use to promote your business, sell products or services, information and awareness campaigns, and increase traffic to your site.
On this platform, you can choose between two types of campaign: Search or Display, ie search or banner campaigns on Google affiliate sites. Depending on the campaign strategy and objectives, a number of optimisation settings can be made. Like any other marketing practice, there are two ways you can manage a Google Adwords campaign, efficient or inefficient. The difference is made exclusively by the specialist dealing with the implementation of this campaign. In marketing everything is about good practice and of course you can learn to manage small Adwords campaigns at basic level but without a training and the experience of many campaigns you will not have an efficient campaign.
Creating message, define strategy, campaign settings, create and optimised ad groups and target audiences, etc. must be implemented with best practice in the field otherwise budgets will be spent without results.