DiGITAL BUSINESS JOURNAL’s top recommended ebook for CEOs is now available on 7 Amazon markets. Read the The Gambleneur
“The language is clear-cut and lacking pretentious sophistication. This book doesn’t aim to impress but to enkindle. If you believe a distinguished marketing practitioner with a vast working experience in sectors such as: financial services, cryptocurrency, management consulting, legal consulting, real estate, automotive, construction and nonprofit, might have some insightful ideas and recommendation, you will be right.”– DiGITAL BUSINESS JOURNAL, The Premier Journal for the European Digital Business Sector
“The Gambleneur – When the Marketing Investment is Inefficient and Ineffective” reveals the premises that defines a ‘gambleneur’ and imperative marketing activities that are the foundation for a performant marketing department.
Furthermore, it reviews the most important concepts and theories regarding competitive strategy as a foundation for business growth, debates to what extent these concepts and theories are known and used by the managers and entrepreneurs, and finally, on a tactical level, identifies some current business development techniques and tools. You may purchase a copy below. Click here!