Influencers Market Research Media Consulting

Why big influencers lose to micro-influencers? Is it marketing worthy?

Influencer marketing is not news anymore for most marketeers. According to a recent study comprised of marketers from a variety of industries, 94% of the marketing specialists interviewed said influencer marketing was an effective campaign strategy and a lot of them already had successful influencer marketing campaigns to prove their point. The problem with influencer …

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