Într-un articol recent, jurnalistul ZF.ro, Claudia Medrega, atragea atenția asupra riscului de nerambursare a creditelor contractate de sectorul neguvernamental. Conform unui raport public al BNR, cele mai mari 10 bănci din România au evaluat riscul de nerambursare a creditelor contractate la categoria riscurilor sistemice ridicate şi în creştere în următoarea perioadă. Cele mai mari instituţii …
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INTERVIU: Daniel Bujorean și Silviu Anghel despre asigurarea creanțelor
Fragment din articolul: “Cum poți încheia o poliță de asigurare pentru a te pune la adăpost?” În acest episod, Anghel Silviu, CCO la Obsidian Broker este intervievat de Daniel A. Bujorean, MBA, CIM despre schema guvernamentală de garantare privind asigurarea creditului comercial. “Asigurarea de credit comercial facilitată de Obsidian Broker oferă protecție în caz de neplată …
How to Deploy a Strategy Review Process?
A marketing audit starts with a good understanding of the market, the competitive strategy and positioning of the company. Considering the best practice in strategic planning, the marketing head or the entrepreneur should analyse and then conclude if the existing strategic positioning is still adequate. There are quite a lot of available guidelines online that …
Avocat Comercial Sector 1 Avocat Drept Comercial Avocat Drept comercial IMM-uri Avocat Sector 1 Contracte Comerciale Firma avocatură - București
Avocat Drept comercial IMM-uri
Cabinetul de avocatură și-a făcut un nume în principal în dosare mari de corupție, trafic de influență și abuz în serviciu, ceea ce se numește în domeniu, White-collar crime. Însă, de-a lungul anilor, ne-am dezvoltat competențe în aria de drept comercial negociind contracte, reprezentând clienții în relația de guvernare corporativă sau litigii comerciale. Aria de …
Implementare HubSpot CRM pentru B2B: Servicii și Costuri
Bujorean & Co. este Partener afiliat HubSpot, unul dintre cei mai mari lideri pe piața produse software pentru marketing, vânzări și servicii pentru clienți din lume. Hubspot CRM se adresează în principal pieței de servicii business to business (b2b) precum: Consultanță, Servicii Financiare, Avocatură, IT&C, Distribuție, Construcții, Asigurări, Realtori, precum și altor servicii profesionale cu …
Search Engine: We reserve the right to create derivative products with your ideas
Almost 4 billion searches are made daily on the most popular search engine, and people of all nations and social classes use it for information, entertainment, comparison, documenting, shopping and validation. I am one of those who buys hundreds of thousands of people as a digital marketing consultant and uses the advertising service. It’s brilliant …
The aftermath of Covid19 and the disappearing liberties
Op-ed by Daniel A. Bujorean “South Korea will strap tracking devices to the wrists of people who disobey quarantine mandates!” Police and local officials will enforce the societal control program as government monitors discovered a perfect pretext – phone records indicating some South Koreans had ventured out from their homes. – NYP “As Russian cities go into …
Why public persons are using VPN? The battle for privacy against government and corporate control
Op-ed. by Daniel A. Bujorean An important privacy news was picked up by large publications such as independent. co.uk a few years ago. It revealed that the US tech giant, Google, recorded people’s conversations using the computer’s microphone. We all are aware about the fact that the Internet search activity is well-known by Google but …
‘I wanted the ‘mindset’ of a billionaire So I quit my job and bought the $2,000 course’ The Guru Hoax
Op-ed by Daniel A. Bujorean ‘It all started with a video seen on social media, Mr. Consultant was quite impressive. He was like talking to me and empathising with my situation. He used to be like me before he became a billionaire, a kid with no money and 5 to 6 job that he hated. …
EU Scandal: Undisputed proof that tech co. brainwashed billions. Imminent Investigation
Now, you might think this article headline is just another headline to click bait you into reading the story. You are partially right, but it’s not just a click bait headline it is in fact a proven way to manipulate your views on this particular topic before you even start reading the article. Still …
Pioneer Practitioner: “We complicate branding utterly unnecessarily”
Brand New by Wally Olins it’s an old classic but still relevant. It’s an easy read, the style is light and the sentence is not complicated so even if you’re not a branding and communication specialist you can read it. Is it worth it anyway? Yes, it is worthwhile because practical teachings and concrete examples are put on paper …
Vlogging for business. Is this an effective activity?… try to avoid professional jargon. As it was the case then, it is still annoying today
There was a time when companies use to produce the classic presentation films and the main strengths of these video productions were the attention grabbing, brand communication and credibility. They worked for a while but people changed, behaviours changed. Still, we can observe the same appeal for films and video content. There are other benefits, …
Marketing strategy. Why for the good’s sake is it mistaken for tactics?
Strategy, strategic and the entire family of words of this term are over used and misunderstood. It’s undoubtedly more interesting to ‘make strategies’ than execution and definitely looks great on your business cards. But strategy is not the same thing as method and tactics. We find that this confusion is quite common. The strategy is …
There are two ways you can manage a Google Adwords campaign, efficient or inefficient
There are empirical observations but enough to outline a trend. More and more large companies opt for outsourcing these services for obvious reasons: 1. Poor campaign management can cost more than it produces. 2. The campaign settings are very important, 3. The land page can be badly created, 4. The keywords are selected poorly, without …
Effective communication implies strategic thinking not just good content competences
I was recently asked what’s the difference between marketing and communication and initially I found it quite difficult to answer because the question did not make sense to me. If we confuse the word communication with public relations (PR), then yes, we can define each one concepts. But certainly marketing and communication are intrinsic, just …
Is Google effective? Google.com has a 90% share market worldwide. So, yes!
SEO means: search engine optimisation, which aims to increase the visits to a website, called traffic. It’s an online keyword battle and you may heard the saying that ‘if you’re not on the first page of the search engine, you don’t exist and might as well be in Siberia.’ This is done by controlling and …
Marketing is either an expense or an investment in the future of the company, one of the two!
“You’re a marketing and branding person, what do you think, is marketing an expense or an investment?” This is a pertinent question if you are a SME manager or owner. Usually, this kind of questions come as a result of a myopic management. Let me explain. If you are a very good accountant, you will …
Listing on the Stock Exchange. How do you prepare the communication for the IPO? There are 4 critical messages
For companies seeking an IPO on the main or secondary stock market, the marketing communication needs to be outmost important. A listing means first and foremost a new positioning on the market and it is often the case that the old brand identity is in contradiction with the new positioning. In the context of addressing …
How can RPA help your business? The robots are capable of emulating many human user actions
Robotic Process Automation (RPA) is the classic business process made automatic by using the technology that allows anyone today to configure computer software, or a “robot” to ”emulate and integrate the actions of a human interacting within digital systems to execute a business process. RPA’s ability to rapidly drive the automation of business processes without disrupting existing …
How do marketing, yoga, spiritual, blockchain or business gurus make money online?
Have you ever wondered how an internet expert makes any money with his videos and free lessons? If yes, keep reading. Chances are, you’ve probably watched some of these video pitches. Well, it’s not actually that mysterious. Essentially, they all have an ‘Action call”, they want to you to do something. For example, one of …
