Business Consultant in Bucharest, Romania Business Consulting Business Development European Business

Breaking the accumulative advantage rule with better technology

Recently, a digital business news-story caught my attention and made me rethink what I thought to be the rule, that the bigger you are and the greater distance you put between you and your competition, the harder your competition will be to narrow that gap and be a genuine contender. It is the Pareto rule …

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Business Consultant in Bucharest, Romania Business Consulting Market Research

How to Deploy a Strategy Review Process?

A good marketing audit starts with a good understanding of the market, the competitive strategy and positioning of the company. Considering the best practice in strategic planning, the marketing head or the entrepreneur should analyse and then conclude if the existing strategic positioning is still adequate. There are quite a lot of available guidelines online …

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Avocat Comercial Sector 1 Avocat Drept Comercial Avocat Drept comercial IMM-uri Avocat Sector 1 Contracte Comerciale Firma avocatură - București

Avocat Drept comercial IMM-uri

Aria de practică Drept Comercial din cadrul Bujorean & Co. se adresează firmelor mici și mijlocii din România deși suntem un partener de nădejde și pentru marile firme naționale sau firme internaționale cu subsidiare în București. De aproape 10 de ani în Drept Societar și Comercial consiliem companii private naționale și internaționale în fiecare etapă …

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Agentie Business Development Consultant Dezvoltare Afaceri Firma de Marketing Servicii Marketing

Implementare HubSpot CRM pentru B2B: Servicii și Costuri

Bujorean & Co. este Partener afiliat HubSpot, unul dintre cei mai mari lideri pe piața produse software pentru marketing, vânzări și servicii pentru clienți din lume. Hubspot CRM se adresează în principal pieței de servicii business to business (b2b) precum: Consultanță, Servicii Financiare, Avocatură, IT&C, Distribuție, Construcții, Asigurări, Realtori, precum și altor servicii profesionale cu …

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Business Consulting Business Development IP Protection & Branding

Search Engine: We reserve the right to create derivative products with your ideas

Almost 4 billion searches are made daily on the most popular search engine, and people of all nations and social classes use it for information, entertainment, comparison, documenting, shopping and validation. I am one of those who buys hundreds of thousands of people as a digital marketing consultant and uses the advertising service. It’s brilliant …

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Business Consulting European Business Public Affairs Research Paper

The aftermath of Covid19 and the disappearing liberties

“South Korea will strap tracking devices to the wrists of people who disobey quarantine mandates!” Police and local officials will enforce the societal control program as government monitors discovered a perfect pretext – phone records indicating some South Koreans had ventured out from their homes. – NYP “As Russian cities go into lockdown to try to contain …

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Public Affairs

Why public persons are using VPN? The battle for privacy against government and corporate control

An important privacy news was picked up by large publications such as independent. a few years ago. It revealed that the US tech giant, Google, recorded people’s conversations using the computer’s microphone. We all are aware about the fact that the Internet search activity is well-known by Google but voice recording was something new …

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Business Consultant in Bucharest, Romania Media Consulting Romanian Marketing Agency

EU Scandal: Undisputed proof that tech co. brainwashed billions. Imminent Investigation

  Now, you might think this article headline is just another headline to click bait you into reading the story. You are partially right, but it’s not just a click bait headline it is in fact a proven way to manipulate your views on this particular topic before you even start reading the article. Still …

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Business Consultant in Bucharest, Romania Digital Business Transformation Marketing Services

Pioneer Practitioner: “We complicate branding utterly unnecessarily”

Brand New by Wally Olins it’s an old classic but still relevant. It’s an easy read, the style is light and the sentence is not complicated so even if you’re not a branding and communication specialist you can read it. Is it worth it anyway? Yes, it is worthwhile because practical teachings and concrete examples are put on paper …

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Digital Marketing/ Online European Business Social Media

Vlogging for business. Is this an effective activity?… try to avoid professional jargon. As it was the case then, it is still annoying today

There was a time when companies use to produce the classic presentation films and the main strengths of these video productions were the attention grabbing, brand communication and credibility. They worked for a while but people changed, behaviours changed. Still, we can observe the same appeal for films and video content. There are other benefits, …

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Business Consulting European Business

Marketing strategy. Why for the good’s sake is it mistaken for tactics?

Strategy, strategic and the entire family of words of this term are over used and misunderstood. It’s undoubtedly more interesting to ‘make strategies’ than execution and definitely looks great on your business cards. But strategy is not the same thing as method and tactics. We find that this confusion is quite common. The strategy is …

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Digital Marketing/ Online Programmatic Ads

There are two ways you can manage a Google Adwords campaign, efficient or inefficient

There are empirical observations but enough to outline a trend. More and more large companies opt for outsourcing these services for obvious reasons: 1. Poor campaign management can cost more than it produces. 2. The campaign settings are very important, 3. The land page can be badly created, 4. The keywords are selected poorly, without …

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Business Consultant in Bucharest, Romania Business Development

Effective communication implies strategic thinking not just good content competences

I was recently asked what’s the difference between marketing and communication and initially I found it quite difficult to answer because the question did not make sense to me. If we confuse the word communication with public relations (PR), then yes, we can define each one concepts. But certainly marketing and communication are intrinsic, just …

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Business Development Marketing Services SEO updates

Is Google effective? has a 90% share market worldwide. So, yes!

SEO means: search engine optimisation, which aims to increase the  visits to a website, called traffic. It’s an online keyword battle and you may heard the saying that ‘if you’re not on the first page of the search engine, you don’t exist and might as well be in Siberia.’ This is done by controlling and …

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Business Consultant in Bucharest, Romania Business Development

Marketing is either an expense or an investment in the future of the company, one of the two!

“You’re a marketing and branding person, what do you think, is marketing an expense or an investment?” This is a pertinent question if you are a SME manager or owner. Usually, this kind of questions come as a result of a myopic management. Let me explain. If you are a very good accountant, you will …

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Crowdfunding IPO Listing Start-up Finding

Listing on the Stock Exchange. How do you prepare the communication for the IPO? There are 4 critical messages

For companies seeking an IPO on the main or secondary stock market, the marketing communication needs to be outmost important. A listing means first and foremost a new positioning on the market and it is often the case that the old brand identity is in contradiction with the new positioning. In the context of addressing …

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Business Consultant in Bucharest, Romania RPA & Automation

How can RPA help your business? The robots are capable of emulating many human user actions

Robotic Process Automation (RPA) is the classic business process made automatic by using the technology that allows anyone today to configure computer software, or a “robot” to ”emulate and integrate the actions of a human interacting within digital systems to execute a business process. RPA’s ability to rapidly drive the automation of business processes without disrupting existing …

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Business Consultant in Bucharest, Romania Influencers Marketing Services Social Media

How do marketing, yoga, spiritual, blockchain or business gurus make money online?

Have you ever wondered  how an internet expert makes any money with his videos and free lessons? If yes, keep reading. Chances are, you’ve probably watched some of these video pitches. Well, it’s not actually that mysterious. Essentially, they all have an ‘Action call”, they want to you to do something. For example, one of …

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Business Consulting Business Development European Business High Tech

Is there anyone out there who is going to opt for a new supplier and fail to check him out online?

You probably read this article on your mobile phone and you are not the only one, there is an increase in mobile phone users for online search. We do not have the time or most probably the user behavior has changed. We prefer to search directly on the smartphone regarding a company or service while …

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