Business Consultant in Bucharest, Romania Media Consulting Romanian Marketing Agency

EU Scandal: Undisputed proof that tech co. brainwashed billions. Imminent Investigation

  Now, you might think this article headline is just another headline to click bait you into reading the story. You are partially right, but it’s not just a click bait headline it is in fact a proven way to manipulate your views on this particular topic before you even start reading the article. Still …

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Business Consultant in Bucharest, Romania Business Development Market Research Marketing Services Media Consulting

Kenichi Ohmae on Competitive strategy: The point is to gain an advantage over the competition at a reasonable cost. Find out How…

We are continuing the series of literature review on competitive strategy and business growth. In this article we will review the perspective of Kenichi Ohmae. According to the Japanese strategist, Kenichi Ohmae, the first step in strategy is to identify the one issue that matters most —• the critical issue. In his book, The Mind …

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Business Consultant in Bucharest, Romania Business Development Marketing Services Media Consulting Social Media

The image we project no longer depends solely on messages from the Marketing. Corporate identity in the digital era

A communication professional knows well that a brand is nothing but a visual association with the name and symbol that people make in their minds, a promise. I do not think we need to list the thousands of advantages of using a visual identity. I believe each of us has at least one argument in …

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Influencers Market Research Media Consulting

Why big influencers lose to micro-influencers? Is it marketing worthy?

Influencer marketing is not news anymore for most marketeers. According to a recent study comprised of marketers from a variety of industries, 94% of the marketing specialists interviewed said influencer marketing was an effective campaign strategy and a lot of them already had successful influencer marketing campaigns to prove their point. The problem with influencer …

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