Business Consultant in Bucharest, Romania Business Consulting Business Development European Business

Breaking the accumulative advantage rule with better technology

Recently, a digital business news-story caught my attention and made me rethink what I thought to be the rule, that the bigger you are and the greater distance you put between you and your competition, the harder your competition will be to narrow that gap and be a genuine contender. It is the Pareto rule …

Continue Reading
Business Consulting European Business Public Affairs Research Paper

The aftermath of Covid19 and the disappearing liberties

“South Korea will strap tracking devices to the wrists of people who disobey quarantine mandates!” Police and local officials will enforce the societal control program as government monitors discovered a perfect pretext – phone records indicating some South Koreans had ventured out from their homes. – NYP “As Russian cities go into lockdown to try to contain …

Continue Reading
Digital Marketing/ Online European Business Social Media

Vlogging for business. Is this an effective activity?… try to avoid professional jargon. As it was the case then, it is still annoying today

There was a time when companies use to produce the classic presentation films and the main strengths of these video productions were the attention grabbing, brand communication and credibility. They worked for a while but people changed, behaviours changed. Still, we can observe the same appeal for films and video content. There are other benefits, …

Continue Reading
Business Consulting European Business

Marketing strategy. Why for the good’s sake is it mistaken for tactics?

Strategy, strategic and the entire family of words of this term are over used and misunderstood. It’s undoubtedly more interesting to ‘make strategies’ than execution and definitely looks great on your business cards. But strategy is not the same thing as method and tactics. We find that this confusion is quite common. The strategy is …

Continue Reading
Business Consulting Business Development European Business High Tech

Is there anyone out there who is going to opt for a new supplier and fail to check him out online?

You probably read this article on your mobile phone and you are not the only one, there is an increase in mobile phone users for online search. We do not have the time or most probably the user behavior has changed. We prefer to search directly on the smartphone regarding a company or service while …

Continue Reading
Economic Policies European Business Public Affairs

3 correct premises to base the policy and state support for companies

Coronavirus is much more than a pandemic it is also a major economic crisis. In response for this economic recession, governments all over Europe are implementing countermeasures. Here are 3 correct premises to base the support for companies from the business & legal consultants Bujorean & Co.: 1. We understand that the national economy as a …

Continue Reading
Digital Business Transformation European Business Public Affairs

The AI tyranny is not artificial but human. China like credit score system in Europe

China’s social credit system, which rates its 1.4 billion citizens based on their daily behaviour, it is supposed to help the country restore morality and match people with the state. A system that will assess individuals, enterprises and government agencies on credit in four areas – administrative affairs, commercial activities, social behaviour, and the judicial system. …

Continue Reading
European Business Public Affairs

Facebook boycott: Some see the signs of a new world order, others call it progress

Facebook Inc said on Friday it will start labelling newsworthy content that violates the social media company’s policies, and label all posts and ads about voting with links to authoritative information, including those from politicians, according to Reuters. Apparently this is a push back from the large corporate clients for the recent positioning for freedom …

Continue Reading
Business Consulting European Business Marketing Services

CEO top recommended book. ‘The Gambleneur’ is available on 7 Amazon markets.

DiGITAL BUSINESS JOURNAL’s top recommended ebook for CEOs is now available on 7 Amazon markets. “The Gambleneur – When the Marketing Investment is Inefficient and Ineffective” reveals the premises that defines a ‘gambleneur’ and imperative marketing activities that are the foundation for a performant marketing department.

Continue Reading