Digital Marketing/ Online European Business Social Media

Vlogging for business. Is this an effective activity?… try to avoid professional jargon. As it was the case then, it is still annoying today

There was a time when companies use to produce the classic presentation films and the main strengths of these video productions were the attention grabbing, brand communication and credibility. They worked for a while but people changed, behaviours changed. Still, we can observe the same appeal for films and video content. There are other benefits, …

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Digital Marketing/ Online Programmatic Ads

There are two ways you can manage a Google Adwords campaign, efficient or inefficient

There are empirical observations but enough to outline a trend. More and more large companies opt for outsourcing these services for obvious reasons: 1. Poor campaign management can cost more than it produces. 2. The campaign settings are very important, 3. The land page can be badly created, 4. The keywords are selected poorly, without …

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Business Consulting Business Development Digital Marketing/ Online

The struggle to capture the attention on social media and the Content Marketing Outsourcing Dilemma

There are hundreds of studies that talk about the most appropriate moment of time for Facebook posts, or about the frequency, content, and type of posts that receive the most appreciation. In connection with the type of posts, such as photos, videos, links, or plain text, views converge to visual content, including the official Facebook page is …

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Business Consultant in Bucharest, Romania Digital Business Transformation Digital Marketing/ Online

Marketing Imperatives for Service Firms. 3 basics when setting up the Marketing department

‘So, you are a marketing exec, then you must be like one of my colleagues constantly asking for expense budgets?’, Marianne asked me and smiled. She was actually not joking about it. Surely it was not the first time I’ve hear people constantly viewing marketing as an expense. ‘You are actually only partially right’, I …

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Business Consultant in Bucharest, Romania Digital Marketing/ Online Online Business Ideas

Real and proven online Passive Income ideas that are not easy money schemes!

You have probably hear it often enough to make you believe that it takes money to make money and this is partially true, but some businesses require less money than others. For instance, online business are particularly known for a small initial investment of money but as it’s often the case a higher investment of …

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Digital Business Transformation Digital Marketing/ Online Online Business Ideas

Is video really working in digital marketing?

Since the time of the company’s traditional video presentation, the main strengths of these video productions have been capturing attention, brand communication, and credibility of the organisation. There are other benefits, of course, but these three should be enough arguments to convince companies to invest in video communication. Years ago a quality video production had …

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Digital Business Transformation Digital Marketing/ Online

Common sense marketing for small businesses. Differentiation is not a given….

Too often, those who work with concepts as ATL, BTL, mobile-first, agile marketing, B2C or B2B are missing an essential thing, KISS – as in keep it stupid simple. Talking in simple words in order to be understood by your non-specialist audience is mandatory. And do not to assume basic marketing is elementary to everyone. …

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Business Consulting Digital Marketing/ Online Market Research Marketing Services Optimizare SEO Romanian Marketing Agency

Bujorean & Co. assisting Avison Young, world’s fastest-growing commercial real estate services firm

Bujorean & Co. assisting world’s fastest-growing commercial real estate services firm in launching the Romanian office. Mark E. Rose, Chair and CEO of Avison Young, the world’s fastest-growing commercial real estate services firm, announced today that the company has opened a new office in Bucharest, Romania. The new Bucharest office represents Avison Young’s first office …

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Business Consulting Digital Business Transformation Digital Marketing/ Online Marketing Services

Bujorean & Co. assisting the premier platform for the European digital business sector

DigitalBusinessJournal.eu, the premier digital media platform for the European digital business sector is partnering-up with Bujorean & Co. Content marketing strategy is the best business to business strategy out there for a lot of businesses operating in the b2b sector. When the goal is lead generation, traditional media is not the best choice for this …

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Digital Marketing/ Online Market Research Marketing Services Optimizare SEO Romanian Marketing Agency Uncategorized

Marketing Consultant based in Bucharest, Romania

Daniel A. Bujorean Bujorean distinguished himself as a successful and creative professional coordinating numerous national marketing communication campaigns with all major Romanian media trusts (TV, Radio, OOH, Online). During his career, he worked or consulted for various companies and non-profit organisations, in various sectors such as: ICT, Legal Services, Real Estate, Accounting, Healthcare, Recruiting, Architecture, …

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