Business Consulting European Business Public Affairs Research Paper

The aftermath of Covid19 and the disappearing liberties

“South Korea will strap tracking devices to the wrists of people who disobey quarantine mandates!” Police and local officials will enforce the societal control program as government monitors discovered a perfect pretext – phone records indicating some South Koreans had ventured out from their homes. – NYP “As Russian cities go into lockdown to try to contain …

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Public Affairs

Why public persons are using VPN? The battle for privacy against government and corporate control

An important privacy news was picked up by large publications such as independent. co.uk a few years ago. It revealed that the US tech giant, Google, recorded people’s conversations using the computer’s microphone. We all are aware about the fact that the Internet search activity is well-known by Google but voice recording was something new …

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Business Consultant in Bucharest, Romania Media Consulting Romanian Marketing Agency

EU Scandal: Undisputed proves that tech co. brainwashed billions. Imminent Investigation

  Now, you might think this article headline is just another headline to click bait you into reading the story. You are partially right, but it’s not just a click bait headline it is in fact a proven way to manipulate your views on this particular topic before you even start reading the article. Still …

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Business Consulting Business Development IP Protection & Branding

Search Engine: We reserve the right to create derivative products with your ideas

Almost 4 billion searches are made daily on the most popular search engine, and people of all nations and social classes use it for information, entertainment, comparison, documenting, shopping and validation. I am one of those who buys hundreds of thousands of people as a digital marketing consultant and uses the advertising service. It’s brilliant …

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Business Consultant in Bucharest, Romania Digital Business Transformation Marketing Services

Pioneer Practitioner: “We complicate branding utterly unnecessarily”

Brand New by Wally Olins it’s an old classic but still relevant. It’s an easy read, the style is light and the sentence is not complicated so even if you’re not a branding and communication specialist you can read it. Is it worth it anyway? Yes, it is worthwhile because practical teachings and concrete examples are put on paper …

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Digital Marketing/ Online European Business Social Media

Vlogging for business. Is this an effective activity?… try to avoid professional jargon. As it was the case then, it is still annoying today

There was a time when companies use to produce the classic presentation films and the main strengths of these video productions were the attention grabbing, brand communication and credibility. They worked for a while but people changed, behaviours changed. Still, we can observe the same appeal for films and video content. There are other benefits, …

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Business Consulting European Business

Marketing strategy. Why for the good’s sake is it mistaken for tactics?

Strategy, strategic and the entire family of words of this term are over used and misunderstood. It’s undoubtedly more interesting to ‘make strategies’ than execution and definitely looks great on your business cards. But strategy is not the same thing as method and tactics. We find that this confusion is quite common. The strategy is …

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Digital Marketing/ Online Programmatic Ads

There are two ways you can manage a Google Adwords campaign, efficient or inefficient

There are empirical observations but enough to outline a trend. More and more large companies opt for outsourcing these services for obvious reasons: 1. Poor campaign management can cost more than it produces. 2. The campaign settings are very important, 3. The land page can be badly created, 4. The keywords are selected poorly, without …

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Business Consultant in Bucharest, Romania Business Development

Effective communication implies strategic thinking not just good content competences

I was recently asked what’s the difference between marketing and communication and initially I found it quite difficult to answer because the question did not make sense to me. If we confuse the word communication with public relations (PR), then yes, we can define each one concepts. But certainly marketing and communication are intrinsic, just …

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