Business Consulting Business Development IP Protection & Branding

Search Engine: We reserve the right to create derivative products with your ideas

Almost 4 billion searches are made daily on the most popular search engine, and people of all nations and social classes use it for information, entertainment, comparison, documenting, shopping and validation. I am one of those who buys hundreds of thousands of people as a digital marketing consultant and uses the advertising service. It’s brilliant …

Continue Reading
Business Consulting European Business Public Affairs Research Paper

The aftermath of Covid19 and the disappearing liberties

“South Korea will strap tracking devices to the wrists of people who disobey quarantine mandates!” Police and local officials will enforce the societal control program as government monitors discovered a perfect pretext – phone records indicating some South Koreans had ventured out from their homes. – NYP “As Russian cities go into lockdown to try to contain …

Continue Reading
Public Affairs

Why public persons are using VPN? The battle for privacy against government and corporate control

An important privacy news was picked up by large publications such as independent. co.uk a few years ago. It revealed that the US tech giant, Google, recorded people’s conversations using the computer’s microphone. We all are aware about the fact that the Internet search activity is well-known by Google but voice recording was something new …

Continue Reading
Business Consultant in Bucharest, Romania Media Consulting Romanian Marketing Agency

EU Scandal: Undisputed proof that tech co. brainwashed billions. Imminent Investigation

  Now, you might think this article headline is just another headline to click bait you into reading the story. You are partially right, but it’s not just a click bait headline it is in fact a proven way to manipulate your views on this particular topic before you even start reading the article. Still …

Continue Reading
Business Consultant in Bucharest, Romania Digital Business Transformation Marketing Services

Pioneer Practitioner: “We complicate branding utterly unnecessarily”

Brand New by Wally Olins it’s an old classic but still relevant. It’s an easy read, the style is light and the sentence is not complicated so even if you’re not a branding and communication specialist you can read it. Is it worth it anyway? Yes, it is worthwhile because practical teachings and concrete examples are put on paper …

Continue Reading
Digital Marketing/ Online European Business Social Media

Vlogging for business. Is this an effective activity?… try to avoid professional jargon. As it was the case then, it is still annoying today

There was a time when companies use to produce the classic presentation films and the main strengths of these video productions were the attention grabbing, brand communication and credibility. They worked for a while but people changed, behaviours changed. Still, we can observe the same appeal for films and video content. There are other benefits, …

Continue Reading
Business Consulting European Business

Marketing strategy. Why for the good’s sake is it mistaken for tactics?

Strategy, strategic and the entire family of words of this term are over used and misunderstood. It’s undoubtedly more interesting to ‘make strategies’ than execution and definitely looks great on your business cards. But strategy is not the same thing as method and tactics. We find that this confusion is quite common. The strategy is …

Continue Reading
Digital Marketing/ Online Programmatic Ads

There are two ways you can manage a Google Adwords campaign, efficient or inefficient

There are empirical observations but enough to outline a trend. More and more large companies opt for outsourcing these services for obvious reasons: 1. Poor campaign management can cost more than it produces. 2. The campaign settings are very important, 3. The land page can be badly created, 4. The keywords are selected poorly, without …

Continue Reading
Business Consultant in Bucharest, Romania Business Development

Effective communication implies strategic thinking not just good content competences

I was recently asked what’s the difference between marketing and communication and initially I found it quite difficult to answer because the question did not make sense to me. If we confuse the word communication with public relations (PR), then yes, we can define each one concepts. But certainly marketing and communication are intrinsic, just …

Continue Reading
Business Development Marketing Services SEO updates

Is Google effective? Google.com has a 90% share market worldwide. So, yes!

SEO means: search engine optimisation, which aims to increase the  visits to a website, called traffic. It’s an online keyword battle and you may heard the saying that ‘if you’re not on the first page of the search engine, you don’t exist and might as well be in Siberia.’ This is done by controlling and …

Continue Reading
Business Consultant in Bucharest, Romania Business Development

Marketing is either an expense or an investment in the future of the company, one of the two!

“You’re a marketing and branding person, what do you think, is marketing an expense or an investment?” This is a pertinent question if you are a SME manager or owner. Usually, this kind of questions come as a result of a myopic management. Let me explain. If you are a very good accountant, you will …

Continue Reading
Crowdfunding IPO Listing Start-up Finding

Listing on the Stock Exchange. How do you prepare the communication for the IPO? There are 4 critical messages

For companies seeking an IPO on the main or secondary stock market, the marketing communication needs to be outmost important. A listing means first and foremost a new positioning on the market and it is often the case that the old brand identity is in contradiction with the new positioning. In the context of addressing …

Continue Reading
Business Consultant in Bucharest, Romania RPA & Automation

How can RPA help your business? The robots are capable of emulating many human user actions

Robotic Process Automation (RPA) is the classic business process made automatic by using the technology that allows anyone today to configure computer software, or a “robot” to ”emulate and integrate the actions of a human interacting within digital systems to execute a business process. RPA’s ability to rapidly drive the automation of business processes without disrupting existing …

Continue Reading
Business Consultant in Bucharest, Romania Influencers Marketing Services Social Media

How do marketing, yoga, spiritual, blockchain or business gurus make money online?

Have you ever wondered  how an internet expert makes any money with his videos and free lessons? If yes, keep reading. Chances are, you’ve probably watched some of these video pitches. Well, it’s not actually that mysterious. Essentially, they all have an ‘Action call”, they want to you to do something. For example, one of …

Continue Reading
Business Consulting Business Development European Business High Tech

Is there anyone out there who is going to opt for a new supplier and fail to check him out online?

You probably read this article on your mobile phone and you are not the only one, there is an increase in mobile phone users for online search. We do not have the time or most probably the user behavior has changed. We prefer to search directly on the smartphone regarding a company or service while …

Continue Reading
Business Consulting Business Development Digital Marketing/ Online

The struggle to capture the attention on social media and the Content Marketing Outsourcing Dilemma

There are hundreds of studies that talk about the most appropriate moment of time for Facebook posts, or about the frequency, content, and type of posts that receive the most appreciation. In connection with the type of posts, such as photos, videos, links, or plain text, views converge to visual content, including the official Facebook page is …

Continue Reading
Business Consultant in Bucharest, Romania Business Development Market Research

66% of managers consider the internet the most important source of procurement

The idea that digital marketing or inbound marketing is not suitable for b2b business (a company that sells to companies) is not a new idea, but rather an old myth, assimilated both by old and new generations. Not many times we have heard in discussions with our clients: “we sell cash machines to companies, we …

Continue Reading